I was absolutely floored by the promotion AMAZON.COM sent me earlier this week…you see, I purchased a HD-DVD player from AMAZON about a year ago. Toshiba's HD-DVD format recently lost the war to Blu-Ray and is now obsolete. Soon after NETFLIX and BLOCKBUSTER announced they would no longer offer HD-DVD titles I listed my $299 player on eBay […]
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I came across an interesting article titled "Solving the mystery of customer lifetime value," by Brian Plowman of Develin Partners (based in the UK). He makes a convincing argument that while most companies focus on revenue, customer count and gross margin to assess profitability, that a more rigorous ABC (Activity Based Ccosting) approach can paint a […]