About
Analytics Insight is brought to you by me, Lloyd Merriam, founder and self-appointed Chief Evangelist of Deltalytics, Inc. 
Why "chief evangelist?" Because it is my calling to spread the gospel about a new way of approaching customer/predictive analytics that I call Deltalytics. It's an apt name. At the heart of the Deltalytics philosophy is the belief that analyzing changes in customer behavior holds the key to predicting their future behavior and, hence, the future performance of the firm to whose tune they'll dance. The raison d'être for this blog goes much further, though, than just preaching my ideas about Deltalytics. I strive to provide solid, practical insight for executives and managers to better understand and more profitabily operate their business.
My background is primarily in the design, development and marketing of Enterprise Multi-Channel Commerce software (I am the founder and former CEO of CoLinear Systems, Inc. whose RESPONSE software has been a market-leading order management system since 1986). My knowledge and expertise includes many aspects of direct marketing and commerce–especially logistics and workflow associated with order and payment processing, customer service, fulfillment, warehouse management, inventory control and reporting. I have personally worked for some of the best known, and most successful, direct marketing companies for over twenty years [the logos of some of the better known brands whose order management systems I designed and deployed are pasted below].
But, frankly, having been there and done that (many times over) I began to seek a new challenge and discovered the compelling world of forecasting and predictive analytics. Using a fresh outlook–and thereby able to see beyond conventional tools and techniques–I stumbled upon the basic principles that form the underpinnings of what I christened "Deltalytics" which I've defined as the study of changes in customer behavior in order to predict and improve future business performance, increase customer retention, and maximize customer lifetime value. It's described more fully at the deltalytics.com website. [And for those who might mistype it, as I sometimes do, here's deltaltyics misspelled to be SEO friendly.]
Besides my interest in marketing and analytics, I also professes a deep fascination with quantum theory and evolution. And, in particular, the intersection of the two as described, for example, in Johnjoe McFadden's thought-provoking book, Quantum Evolution. From time to time you'll see me rant on about quantum theory, evolution (and other mindful subjects such as philosophy, behavior theory and statistics). It's what I do.
// lm